Meet Ryan Darani

Hey, it's really difficult to build trust with a stranger on the internet. I get it. I'm going to do my best to show you who I am as a person, what I stand for, my successes, my failures, my career and my dog (the most important part).

If you were to ask my friends and family who 'Ryan' is, I'm sure you'd get different answers.

What I try to be:

1. Authentic in a world full of facades and masquerades. I think we've grown disconnected and desensitised to what real life looks like. Everybody's winning. But nobody's talking about their failures. That ain't me. I'll own my fuck ups as much as I'll celebrate my wins. What you see with me, is what you get.

2. Obsessively curious: I like to view the world as opportunities to learn. Explore new things. New places. Meet new people. I'm fascinated by how people think about life, love and business. The curiosity in me is a superpower IMO. It means I can sit down and figure things out without getting bored.

3. Balanced: This is a work in progress. I've spent the better part of a decade chasing money, fame and status. It meant I sacrificed the truly important things like health, relationships and faith. I'm re-learning how this works. I'm starting from zero (just like you) and enjoying the journey as we go.

This is where things get interesting. I've been building businesses on the internet since Myspace days. Some of you reading this won't even know what that is. God, I'm old.

My first online business started back when I was 17. I started to learn how affiliate marketing worked thanks to a newsletter I'd subscribed to. I think the guy's name was Chris. I used to read his emails every week with him showing off his Lotus and waffling about how much money he was making.

I wanted a piece of that action.

So I taught myself how to build websites using Photoshop and Dreamweaver. I was planning to do an arbitrage between eBay and Amazon. At the time, I could buy products on Amazon and sell them for a profit on eBay. It was a loophole that eventually got patched.

Anyway, I made two sales that added up to £180. I felt like an absolute business machine. I could hear Forbes calling my name for awards and interviews.

Alas, the people who bought figured out what I'd done once they received the products. Both were furious and I had to return the money.

My second business was producing music. I've always made music and, at one point in time, I had a distribution deal with a record label (I know, crazy).

I taught myself how to use Fruity Loops (a music production software) using a cracked license key (whoops). I would spend hours, and hours learning how different sounds worked. Anyway, eventually, I got good enough to sell my music.

It's here I learned how to use paid traffic. I was spending $60 a day on promotion on a site called Soundclick to promote my music to artists. I was making 3-5 sales a day at $35 per sale. This eventually ended up being my only income for a number of years.

At my peak, I was making $2,000 a month (profit). This taught me everything I needed to know about funnels, paid traffic and email marketing.

My third business was a web design company. I had no idea why. At the time I was working for a marketing agency and wanted extra cash. And by chance, I managed to secure my first client, Shaun. A guy local to me that managed to find me on LinkedIn.

I sold him a website for $1,500. It took me weeks to deliver because I was figuring it out as I went on. It stressed me out so much that I did one more website and then threw that business in the bin.

And then I spent 6 months figuring out WTF I wanted to do with my life.

And then... I had the crazy idea to start a marketing business. Focused on SEO.

I had 5 years of SEO experience under my belt and earning £32,000 a year at an agency didn't cut it anymore. Not for the hours I was doing and the money they were making from me.

So in the evenings and on the weekends I built my website, designed a logo and started reaching out to people in Facebook groups. I would spend hours every morning, and every night, trying to find clients. I managed to secure 3 clients all paying me $500 a month.

Hell yeah. $1,500 in my back pocket. This is where I learned that pricing myself too cheaply, without any agreements in place, could lead to issues with clients. I ended up losing all 3 clients.

But I absolutely didn't give up. I knew, I just knew this was it. 

And so after 6 more months at the agency, and at the peak of COVID, I quit my job. I had fuck all to my name. I had no real savings and, to make matters worse, my partner had just been furloughed. 

I had 3 months to make it work.

That's all I had in the bank to support us. If it didn't work then, I would've lost everything. 

I announced on LinkedIn that I was now a freelancer looking for work. I didn't expect anything from it.

But I landed 2 clients.

And then 2 more.

And then my first real retainer at $3,500 a month.

And then 3 months later I was making $10,000 a month. By the middle of 2020, I was making $15,000 a month. By the end of 2020, I was making my yearly salary in a month.

I was making $1,000 a day.

This continue for 4 glorious years. 

These years taught me everything about business. Operations, growth marketing, profit margins, tax, lead generation, sales, hiring, firing... everything. 

After learning so much about marketing, I built a name for myself. With attention, comes opportunities.

1. $50,000 per month for a real estate software business: using AI and my SEO knowledge, I was able to scale a 7-figure software business into an 8-figure software business.

2. $350K in sales in 4 months: Building another SaaS business from the ground up. Using AI (again), I developed a system that helped agencies streamline their content operations. This was saving them tens of thousands of dollars every month. I got that to 6-figures very, very quickly.

3. $0 > $15,000 per month AI business: Another recent business I'm partnered in has recently passed the $15,000 per month mark. Using distribution methods and AI to streamline outreach, we've gone from zero pennies to many, many dollars in less than 6 weeks.

4. $0  > $120,000 per year: My wife runs a small wedding decoration business. She's only in her second year and, again, thanks to AI and paid ads, she's now fully booked nearly 2 years in advance. The tactics I help her with, are the tactics I share in my newsletter.

Despite what seem like a successful few years, I'm still very lost. I think every entrepreneur goes through this stage at some point. Heck, if you're reading this far down, you're probably right there, too.

My goal is to help 1 million people learn how to use AI. After seeing so many people lose out (including me) on the crypto bubble, NFTs, real estate and the internet, I don't want normal, everyday people not to have the same opportunities as everyone else.

I've helped too many people in private win big.

And success shouldn't be reserved for a select group. It should be available to everyone. No matter your background, your life circumstances, your finances... you should all be given the chance.

I hope this was helpful for you to understand who I am. Most people won't share this sorta stuff. I'm not the kind of person to hide behind screens or lie my way into your inbox.